Esta is Odette Annable's heritage lifestyle brand, a love letter to where she comes from and where she has landed. Born from her Cuban roots and the Texas soil she now calls home, Esta lives at the meeting point of two worlds: the warmth and artistry of Cuban tradition, and the grounded, open-hearted spirit of the South. We built an identity that honors that duality without ever forcing it, an organic serif wordmark that carries grace and quiet strength in the same breath, drawing on the movement of Cuban Art Nouveau with a softness that feels entirely lived-in. At the heart of the brand is a logo mark layered with personal meaning: a white dove for Odette's grandmother, a horseshoe for her Texan home, and a seashell for the journey between them, all framed in a border inspired by Cuban tilework. The result is a brand that feels like a memory and a beginning at once, rooted in heritage, rich with story, and warm enough to feel like an invitation.