Weeks 1-2 | 2 workshops

What you'll do:

Uncover your transformation story and craft your purpose statement.

Define your signature process that reflects your unique approach.

Why it matters:

Why should someone choose YOU over everyone else doing what you do? This phase helps you articulate what makes your approach different—rooted in your actual experience. You'll finally have an answer when someone asks "so what do you do?" that doesn't make you stumble.

You'll walk away with:

Your transformation story documented

Purpose statement

Signature 3-5 step process to clarify to your audience how you will actually help them.

The foundation everything else builds on

Weeks 2-3 | 3 workshops

What you'll do:

Define your core values and how they show up in your work. Document your authentic voice with examples you can reference. Integrate your process with your values.

Why it matters:

Ever write a caption and think "does this even sound like me?" This phase documents how you naturally communicate when you're at your best—so you stop second-guessing every word. You'll also define what you stand for in a way that actually guides your business decisions.

You'll walk away with:

4-5 core values with definitions and examples

Complete voice guide with signature phrases

Voice documentation that's AI-ready (if you use tools like ChatGPT)

Clarity on how you sound across different contexts

Weeks 4-5 | 3 workshops

What you'll do:

Deeply understand your ideal clients—not just demographics, but how they think, feel, and talk about their problems. Learn to speak their language while staying true to yours.

Why it matters:

You know your work helps people. But are you saying it in a way THEY understand? This phase gets you inside your ideal client's head—how they talk about their problems, what they're actually looking for, and why they'd choose you. Your content will finally land because you're speaking their language.

You'll walk away with:

Two detailed client avatars (earlier journey + more established)

Language translation guide (their words vs. industry jargon)

Understanding of their practical, emotional, and energetic needs

Connection strategy that differentiates you authentically

Weeks 6-8 | 4 workshops

What you'll do:

Translate strategy into visuals. Build your mood board, color palette, typography system, logo suite, and complete visual identity—every choice rooted in intention.

Why it matters:

NOW we get to the visuals—but with strategy behind them. Your colors, fonts, and logo won't be random choices you "hope" work. Every visual decision will be backed by the foundation you've built. You'll have a complete design system that looks professional and cohesive—because it's rooted in something real.

You'll walk away with:

Strategic mood board with documented themes

6-color palette system with usage guidelines

Typography pairing with hierarchy specifications

Complete logo suite (primary, secondary, wordmark, icon, submark)

Photography/imagery guidelines

Layout and design principles

Weeks 9-10 | 3 workshops

What you'll do:

Create your implementation roadmap. Compile everything into your complete brand guide. Plan for growth and evolution.

Why it matters:

A beautiful brand means nothing if you don't know how to use it. This phase gives you the roadmap to actually implement everything—plus a brand guide you can reference (or hand to a designer) anytime. No more starting from scratch every time you create something.

You'll walk away with:

Implementation priority roadmap

Complete brand guide template filled out

Growth strategy for evolving your brand

Systems that make consistency effortless