Where strategy meets storytelling and design does the rest

Custom Branding & Website Design for Businesses Whose Brand Doesn't Quite Reflect the Depth of Their Work

Studio Kinship works alongside small business owners to uncover the brand that's already there — the one that reflects how good the work actually is. We combine thoughtful strategy with elevated design to create a brand and website that resonates with the right people and feels effortless to stand behind.

How It works

  • 01 | The Intro Call

    An easy 10 minute conversation to get to know each other. You share where you are, I share how I work. No pressure, just a chance to see if it's a good fit.

  • 02 | Groundwork

    Before any design begins, we dig in. Through a deep-dive interview and thorough brand questionnaire, we uncover your story, your people, and what your business has grown into — then map it all into a clear, custom brand strategy you can actually use.

  • 03 | Design & Build

    This is where everything comes together. We'll work closely, refine as we go, and shape your brand side by side until it feels exactly right. You'll walk away with everything you need to show up confidently and consistently with your new brand.

Book Now

Take a look at our packages to see how we can work together ↓

This is an image of a brand identity for a wedding planning and florist from New York City mocked up on a metal platter like a still life with print materials of the brand laid on top.

FULL BRANDING

Embodiment

You've built something worth being proud of — this is where your brand finally catches up. Through a collaborative and considered process, we'll uncover what makes your business genuinely distinct and design a brand identity that communicates that with clarity and confidence. Every detail is intentional, every decision is rooted in your story.

  • Your exact deliverables are shaped during your intro call based on your needs.

    Signature Brand Identity

    Brand Mood Board

    Logo Variations (3-4 revisions)

    Color Palette

    Typography Suite

    Brand Guide

    Canva Brand Kit Setup

    Groundwork to Growth

    Brand Goals & Purpose

    Core Values & Principles

    Ideal Client Profile

    Brand Tone

    Market Positioning

    Creative Direction

    Mood Board Ideation

    Creative Direction Guide

    Brand Extensions

    Illustrations

    Patterns & Textures

    Borders & Dividers

    Brand Shoot Creative Direction

    3–4 Branded Mockups

    3–4 Canva Social Templates

    Email Template (Flodesk or Klaviyo)

    Substack Assets

  • 3 TO 4 WEEK PROJECT SCOPE

    From your first call to final delivery, this process is designed to feel collaborative and unhurried. We'll work through strategy, creative direction, and design together — with dedicated checkpoints along the way so you always know where things stand and have space to give feedback. By the end, you'll have a cohesive brand identity that feels effortless to use and genuinely like you.

STARTING AT $4500

(3 payment installations)

LET'S DO THIS

CORE BRANDING

Foundation

Every great brand starts somewhere. The Foundation is for the business owner who is just getting started — you have a vision, you know what you're building, and you want a brand that looks intentional and considered from day one. This isn't a placeholder. It's a thoughtful, professional starting point designed to grow with you.

  • Your exact deliverables are shaped during your intro call based on what your business actually needs.

    Signature Brand Identity

    Brand Mood Board

    Wordmark & Variations (2 revisions)

    Color Palette

    Typography Suite

    Brand Style Guide

    Canva Brand Kit Setup

    Groundwork to Growth (Essentials)

    Brand Goals & Purpose

    Ideal Client Profile

    Brand Tone

    Additional revisions billed hourly.

  • The Foundation is designed to be focused and efficient — without feeling rushed. We'll start by getting clear on your goals, your people, and the direction your brand needs to go. From there we move into design, refining together until it feels right. By the end you'll have a clean, cohesive brand identity that's ready to show up with — and a solid foundation to build on when you're ready for more.

STARTING AT $2000

(2 payment installations)

LET'S DO THIS

website design & development

The Digital Home

Your website should feel like walking into the best version of your business, not like a placeholder you've been meaning to fix. The Digital Home is a fully custom website build with real strategy behind it: where people land, how they move through, and what makes them stay. Whether you're on Squarespace or Shopify, every decision is intentional and built around your brand.

Requires existing brand identity and guidelines.

  • Strategy

    • Website discovery session

    • Website strategy & direction

    • Wireframes

    • Sitemap

    Design & Build

    • Custom home page

    • 4 interior pages (about, contact, services/products, one additional)

    • Custom coded sections

    • Mobile optimization

    Handoff

    • Copy guide (if no copywriter)

    • Video tutorials

    • 30 days post-launch support

    Common integrations included:

    • Email marketing

    • Scheduling/booking

    Starting at: $7500

    Estimated Timeline: 8–10 Weeks

  • Everything in Squarespace, plus:

    • Theme selection & setup (client purchases theme)

    • Extensive CSS customization

    • Ecommerce setup

    • Product page templates

    • Collection page design

    Common integrations included:

    • Email marketing

    • Variant apps

    • Wholesale apps

    • Other apps as needed

    Starting at: $12,000
    Estimated Timeline: 8–10 Weeks

STARTING AT $7500

(3 payment installations)

LET'S DO THIS

full branding & Web

Expansion

Strategy. Identity. Website. Built together from the same foundation so nothing feels disconnected. You choose your website platform — Squarespace or Shopify — and we do a full website build. Everything handled at the same time, by the same person, rooted in the same story.

Bundled pricing saves $500–1,000 versus booking separately.

  • Your exact deliverables are shaped during your intro call based on your needs.

    Signature Brand Identity

    Brand Mood Board

    Logo Variations (3-4 revisions)

    Color Palette

    Typography Suite

    Brand Guide

    Canva Brand Kit Setup

    Groundwork to Growth

    Brand Goals & Purpose

    Core Values & Principles

    Ideal Client Profile

    Brand Tone

    Market Positioning

    Creative Direction

    Mood Board Ideation

    Creative Direction Guide

    Brand Extensions

    Illustrations

    Patterns & Textures

    Borders & Dividers

    Brand Shoot Creative Direction

    3–4 Branded Mockups

    3–4 Canva Social Templates

    Email Template (Flodesk or Klaviyo)

    Substack Assets

    Website Design & Build

    Everything included in either the Squarespace or Shopify Digital home. Price varies depending on the platform as scope of work differs.

  • The Foundation is designed to be focused and efficient — without feeling rushed. We'll start by getting clear on your goals, your people, and the direction your brand needs to go. From there we move into design, refining together until it feels right. By the end you'll have a clean, cohesive brand identity that's ready to show up with — and a solid foundation to build on when you're ready for more.

STARTING AT $12,000

(4 payment installations)

LET'S DO THIS

A look at our process

  • Brand Discover Session

    After you sign your contract + pay your deposit, we’ll send over a link for you to schedule a 1 hour zoom call with Hailey sometime before our official start date. During this call we’ll talk about your vision for your business and all of he things we need to accomplish through our project. From defining your target audience and establishing the values that you share to analyzing your unique place in your industry - we’ll cover it all!

  • Brand Creative Direction

    You'll receive a questionnaire that will help me understand your business, goals, target audience—Your answers will help me develop a focused strategy for our project."

  • First logo concepts

    Based on your answers, I will research and explore your industry to develop and provide you with a first draft of your logo and color concepts

  • Refined Concepts

    You’ll receive a link to your first draft, which you’ll be able to jump in and provide feedback on. We will continue to fine-tune the draft until you’re completely happy!

  • Final Design Concept

    Your Identity Concept Design articulates your visual identity and sets the overall direction of your brand, including the logo, brand mark, assets, typeface families, brand imagery, and applications. You’ll see examples of your brand in specific and niche situations, giving you a glimpse into the real-world application of your brand.

  • Brand Kit & Style Guide

    Your Brand Kit and Brand Style Guide presents you with a handbook for making your brand work hard for you. It’ll provide you with a system for using your brand identity in a way that creates impact and cuts through the crowded, fast-paced marketplace and delivering real impact.

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the final step

A Few Details

Please fill out the form below, and I will reach out asap to book a discovery call. This will allow us to chat, ask any additional questions you may have, and see if you are a good fit!