Proposal for Dwell Street
This proposal will outline everything you need to know about working with me – from what’s included in your project to pricing, payment plans,timelines, and a few other helpful tips.
At the bottom of this page, I have a form for you to fill out that will quickly let me know what package you want to go with and if we’re ready to move forward! Once you submit that form, I’ll send over our contract and your first invoice so that you can officially reserve your spot in our schedule.
If you have any questions, feel free to email me at Hailey@studiokinship.co or schedule a review call to go over the proposal together.
first let talks about Our Goals
With this project, our goal isn't just to give your business a beautiful, elevated look. We want to help you see real, tangible results for your business by finding creative design solutions to your current problems. Here are a few goals that design could help you accomplish:
01Empathy
Guiding our process is the art of empathy. We step into your story and feel your emotions, allowing that to guide us in the creative process. We constantly experience firsthand the power of empathy, so we strive to help you lead your business with empathy.
02Distinction
To help you stand out in the sea of other brands in your industry, the visual aspects of your brand and website must be distinctive. We help give your brand distinctive design so that it is unmistakably, unapologetically you.
03Strategy
A successful brand isn't just about looking good—it’s about being intentional. Our goal is to build your website with a clear, purposeful strategy that aligns with your business goals. By combining creative design with thoughtful planning, we help ensure every element of your website serves a purpose, guiding your audience and driving meaningful engagement.
now it's time toReview Packages
Your business is uniquely yours, with a story, goals, and humans you want to serve well. So we want to make sure that you have the option to choose a package that best suits your unique needs and vision. Below are e packages for you to consider, each one aligning with a different scope and price point. Choose whichever one feels like the right fit and if you have questions or want to add anything to your package, you can let me know via email (or in the text thread).
essentialsBrand Identity
Investment: 3 payments of $1200*
Total: $3,600
Estimated Timeline: 2 Months
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A zoom call where we’ll dive into your brand values, audience, and competition. If there are any. problems holding you back, we’ll discuss ways to solve them with design and make sure that whatever we create is done with purpose and strategy behind it.
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An in-depth presentation that outlines how we will use design to accomplish your goals - from ways to connect with your dream audience to evaluating your place in the market and how to stand out from your competition.
You can view a client example here.
-
Includes
1 primary logo (if a logo already exists, this includes edits to the existing logo expanding and having variations to fit different platforms)
Font System
Color palette
Defined Brand Personality and how to use that throughout your brand.
Examples of Brand Identity in use
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A detailed page guide meant to educate you on how to use your new branding consistently
View a client example here.
EssentialsWebsite Strategy & Design
Investment: 3 payments of $1,300*
Total: $4500
Estimated Timeline: 3.5 Months
-
A zoom call where we begin by considering where you are right now and where you want to be. I learn all that I can about you to guide us throughout the project. Together, we’ll create a web design that best reflects your brand’s identity.
This phase isn’t about creating your brand from scratch. Rather, it’s about rediscovering the passion & authenticity in what you do.
We will beging an exploration of your brand’s goals, your client’s needs, and how your website can bridge these two together. -
We’ll establish who your users are, how you’d like to influence their behavior, and what they need from your website experience. We’ll also confirm the content we need to design for and the design style and features we would like to implement.
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We’ll design your website architecture, where you can visualize the structure of your site and verify customer journeys.
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Semi-custom Home-page strategically and professionally designed with with custom coding to create unique functionality and layouts that standard Squarespace sections are not capable of.
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Website Strategy & Direction
Semi-Custom Home-page strategically and professionally designed with basic code.
1-2 Pages Strategically and professionally designed without code.
Site-map
Website Tutorials
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Your website launch isn’t just about hitting “publish”—it’s about making sure your online presence works seamlessly and reflects your brand. For 30 days after handover, you’ll have access to:
Feedback on Real-Time Updates: Need to make changes or add new content? Share your updates, and I’ll review them to ensure they look polished and align with your design.
Guidance for Navigation & Customization: Have questions about editing pages, updating images, or managing your store? I’ll provide step-by-step guidance or tutorials to help you master your site.
Technical Troubleshooting: Encounter an issue with your website? I’ll be here to help resolve minor glitches or point you in the right direction for bigger fixes.
SEO & Performance Check-In: After a few weeks, I’ll review your site’s SEO setup and performance settings to ensure your website is optimized for search engines and loading efficiently.
premiumBrand Identity
Investment: 3 payments of $1800*
Total: $5,400
Estimated Timeline: 2 Months
-
A zoom call where we’ll dive into your brand values, audience, and competition. If there are any. problems holding you back, we’ll discuss ways to solve them with design and make sure that whatever we create is done with purpose and strategy behind it.
-
An in-depth presentation that outlines how we will use design to accomplish your goals - from ways to connect with your dream audience to evaluating your place in the market and how to stand out from your competition.
You can view a client example here.
-
Includes
1 primary logo (if a logo already exists, this includes edits to the existing logo expanding and having variations to fit different platforms)
2 secondary logos
taglines mark
pattern design (if applicable)
Font System
Color palette.
Icon set
Defined Brand Personality and how to use that throughout your brand.
Examples of Brand Identity in use
-
A detailed page guide meant to educate you on how to use your new branding consistently
View a client example here.
premiumWebsite Strategy & Design
Investment: 4 payments of $1625*
Total: $6500
Estimated Timeline: 3.5 Months
-
A zoom call where we begin by considering where you are right now and where you want to be. I learn all that I can about you to guide us throughout the project. Together, we’ll create a web design that best reflects your brand’s identity.
This phase isn’t about creating your brand from scratch. Rather, it’s about rediscovering the passion & authenticity in what you do.
We will beging an exploration of your brand’s goals, your client’s needs, and how your website can bridge these two together. -
We’ll establish who your users are, how you’d like to influence their behavior, and what they need from your website experience. We’ll also confirm the content we need to design for and the design style and features we would like to implement.
-
We’ll design your website architecture, where you can visualize the structure of your site and verify customer journeys.
-
Custom Home-page strategically and professionally designed with with custom coding to create unique functionality and layouts that standard Squarespace sections are not capable of.
-
Website Strategy & Direction
Semi-Custom Home-page strategically and professionally designed with basic code.
3-5 Pages Strategically and professionally designed on-brand without code.
Site-map
Website Tutorials
-
Transform your online shop into a seamless, user-friendly experience with our Shopify / Squarespace setup and custom product page creation service. We'll integrate Shopify or Squarespace into your existing website, set up your products with ease, and design personalized product pages that align with your brand's aesthetic and functionality goals. From showcasing your products in their best light to ensuring effortless navigation for your customers, this service is tailored to elevate your ecommerce presence and maximize conversions. Perfect for small business owners ready to scale their digital storefront with confidence.
-
Your website launch isn’t just about hitting “publish”—it’s about making sure your online presence works seamlessly and reflects your brand. For 30 days after handover, you’ll have access to:
Feedback on Real-Time Updates: Need to make changes or add new content? Share your updates, and I’ll review them to ensure they look polished and align with your design.
Guidance for Navigation & Customization: Have questions about editing pages, updating images, or managing your store? I’ll provide step-by-step guidance or tutorials to help you master your site.
Technical Troubleshooting: Encounter an issue with your website? I’ll be here to help resolve minor glitches or point you in the right direction for bigger fixes.
SEO & Performance Check-In: After a few weeks, I’ll review your site’s SEO setup and performance settings to ensure your website is optimized for search engines and loading efficiently.
The ExpansionBrand Identity
Investment: 4 payments of $1600*
Total: $6400
Estimated Timeline: 2 Months
-
A zoom call where we’ll dive into your brand values, audience, and competition. If there are any. problems holding you back, we’ll discuss ways to solve them with design and make sure that whatever we create is done with purpose and strategy behind it.
-
An in-depth presentation that outlines how we will use design to accomplish your goals - from ways to connect with your dream audience to evaluating your place in the market and how to stand out from your competition.
You can view a client example here.
-
Includes
1 primary logo (if a logo already exists, this includes edits to the existing logo expanding and having variations to fit different platforms)
2 secondary logos
taglines mark
pattern design (if applicable)
Font System
Color palette.
Curation of images for website or art direction for photoshoot.
Defined Brand Personality and how to use that throughout your brand.
Examples of Brand Identity in use
-
A detailed page guide meant to educate you on how to use your new branding consistently
View a client example here.
-
5-10 Social Templates
2-3 Custom Email Designs
Business Cards
Presentation Deck template with 10-30 pages
the expansionWebsite Strategy & Design
Investment: 4 payments of $2125*
Total: $8500
Estimated Timeline: 3.5 Months
-
A zoom call where we begin by considering where you are right now and where you want to be. I learn all that I can about you to guide us throughout the project. Together, we’ll create a web design that best reflects your brand’s identity.
This phase isn’t about creating your brand from scratch. Rather, it’s about rediscovering the passion & authenticity in what you do.
We will beging an exploration of your brand’s goals, your client’s needs, and how your website can bridge these two together. -
We’ll establish who your users are, how you’d like to influence their behavior, and what they need from your website experience. We’ll also confirm the content we need to design for and the design style and features we would like to implement.
-
We’ll design your website architecture, where you can visualize the structure of your site and verify customer journeys.
-
Custom Home-page strategically and professionally designed with with custom coding to create unique functionality and layouts that standard Squarespace sections are not capable of.
-
Completely custom website
Saved custom designed sections to be re-used in the future that are easily added to any page.
3-8 Pages
Custom Product Pages
Website Tutorials
-
Transform your online shop into a seamless, user-friendly experience with our Shopify / Squarespace setup and custom product page creation service. We'll integrate Shopify or Squarespace into your existing website, set up your products with ease, and design personalized product pages that align with your brand's aesthetic and functionality goals. From showcasing your products in their best light to ensuring effortless navigation for your customers, this service is tailored to elevate your ecommerce presence and maximize conversions. Perfect for small business owners ready to scale their digital storefront with confidence.
-
Your website launch isn’t just about hitting “publish”—it’s about making sure your online presence works seamlessly and reflects your brand. For 30 days after handover, you’ll have access to:
Feedback on Real-Time Updates: Need to make changes or add new content? Share your updates, and I’ll review them to ensure they look polished and align with your design.
Guidance for Navigation & Customization: Have questions about editing pages, updating images, or managing your store? I’ll provide step-by-step guidance or tutorials to help you master your site.
Technical Troubleshooting: Encounter an issue with your website? I’ll be here to help resolve minor glitches or point you in the right direction for bigger fixes.
SEO & Performance Check-In: After a few weeks, I’ll review your site’s SEO setup and performance settings to ensure your website is optimized for search engines and loading efficiently.
Where does the cost come from?
A website is an important investment for any business and you might be wondering how I come up with my pricing. Here is some insight into what factors can impact the cost of design and what to think about when viewing quotes from web designers:
Time
Web Design takes time. For section and page concept that I present, there are hours of experimenting
and testing that happens behind the scenes in order to discover the best solutions for your business. So with my pricing, I have to account for all of that hard work and time that I put into each project.
Experience
After 10 years of doing this, I have a good awareness of how my experience and skill matches
up within the industry. I make sure to price myself fairly while still asking for what I know is appropriate. And with those years of experience comes a streamlined process that I feel proud to have developed in order serve my clients well.
Value
Design and your website makes a big impact on your business – from building stronger connections with your audience to increasing revenue. Whatever you choose to invest in this project, I expect you to make that investment back because of our work together! So that value and potential impact is reflected in my pricing.
A look at our process
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Website Strategy & Direction
Together, we’ll carefully consider your overall business objectives and the role your website can play in achieving those outcomes. We’ll establish who your users are, how you’d like to influence their behavior, and what they need from your website experience. e’ll also confirm the content we need to design for and the design style and features we would like to implement.
-
Site Map
We’ll design your website architecture, where you can visualize the structure of your site and verify customer journeys.
-
Website Design
Here’s where it gets real, and you get to see your website in the flesh. We’ll deliver your website design as a mockup demo so you can experience it as a user and view it on desktop and mobile. We’ll provide the opportunity for feedback and review and work through any suggestions.
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Website Development
Once you deem your website as pitch-perfect, we’ll package up all of the files and begin the development process. We'll use our tech expertise to bring your website to life and ensure that it’s responsive, high-performance and visually stunning across every device
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Next steps Ready to work together?
Submit Proposal
Go ahead and select the option below that you want. To confirm your acceptance, press the submit button at the bottom of this proposal.
Sign Contract
On proposal acceptance, you'll be sent a contract to be signed electronically. It's written in plain, easy-to-understand language, and clearly explains what we are both agreeing to.
Pay Desposit
Unless otherwise agreed to, your deposit will be the first of three payments of the total invoice. Once that's taken care of, your project is officially booked!
the final step